VISA Global Alcohol

VISA Global Industry

Alcohol

The alcoholic beverage market includes beer, wine, and spirits. Players in the liquor retailing industry have faced several challenges over the past five years, including declining per capita alcohol consumption, rising health consciousness and competitive pressures. Despite these trends, the industry is expected to grow over the period, largely on the back of increasing consumer demand for higher value, premium beverages. Industry revenue is expected to increase at an annualised 2.4% over the next five years to $11.7 billion. The biggest drivers of this industry’s supply chain are climate control transportation and storage to ensure product quality and fitness for consumption, compliance to government regulations, customs clearance and trend forecasts before the product meets retail shelves.

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